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So this prompts the question, which factors make for the most effective landing page? This post gives a summary of my top 12 tips and places to look to find more examples. It shows many good practices, but has one big problem.To illustrate these tips, I'm going to use an example I've used in training many years - it's the B2B lead generation page for its CRM service targeting searchers who are looking for CRM systems. I've marked up what I see as good about this format. However, there is a problem with this type of landing page, and you can probably spot it!It's not mobile responsive, so isn't effective on Smartphone. The initial type of three column tabbed design doesn't work well at all well on a smartphone, so the second design is a mobile responsive page which naturally tends to be longer and can typically only support two columns.Second, consumer behaviour has changed such that with so many landing pages it can be more difficult to get people to disclose their details, so there is often a two phase data capture where data is captured at the next stage.

Access Expert Member resource – Lead capture and audience profiling module In this topic we’ll give you a structure to review and improve the types of insight you collect which will enable you to develop more relevant web and email personalisation to encourage conversion to sale.This Special Section will bring together researchers from diverse fields and specializations, such as communication engineering, computer science, electrical and electronics engineering, bio-medical engineering, education, mathematics.We invite researchers from academia, industry, and governmental organizations to discuss challenging ideas and novel research contributions, demonstrate results, and share standardization efforts on the smart cities and related areas.We even scoured the top 400 most popular Ok Cupid profiles—the hottest people on the site in ten US cities—to see what their profile pics could tell the rest of us about attracting a date.We couldn’t have done any of this without the help of the data maestros at Match and Ok Cupid: Christian Rudder, cofounder and president of Ok Cupid, and Jim Talbott, director of consumer insights at Discussion of web design in companies who don't know the power of landing pages still often focuses on the home page.